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Tuesday, May 26, 2015

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WWE Discontinues Second Screen Experience

By Speed on the Beat (@SpeedontheBeat)

Well, this is...Tout-esque. WWE has come out and said that their app's biggest feature that isn't the Network, the "Second Screen Experience," is being done away with in an effort to have that experience given to every social media component of the app. It does make sense, since WWE would often showcase some of these second screen "exclusives" on their websites, during the shows, etc. However, the WWE App loses some of its functionality/purpose through this move, as it was the biggest draw of having the app installed (aside from, again, the network). It'll be interesting to see how this plays out, especially since WWE indicates they'll be utilizing every other social media format to showcase these vignettes.


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